Advertising on Google or Bing? Know which campaigns actually work.
Every call traced to the exact keyword that paid for it. CallTrace records, transcribes and AI-scores every call your advertising produces, shows you which campaigns actually turn into sales, and rings your web enquiries back in seconds — before they call the next business on the results page.
This form does exactly what CallTrace does for your enquiries: submit it, and your phone rings.
Stop optimising on
the wrong signal
You spend hours configuring campaigns, ad groups and keywords — and Google optimises the lot against web conversions. But if your sales happen on the phone, form fills were never the point. The calls are.
CallTrace turns every call into a conversion you can actually see: which campaign produced it, what the caller wanted, how your team handled it, and what it was worth in pounds. Feed that back into your bidding and you stop paying for keywords that produce calls going nowhere. The calls themselves are recorded, transcribed and scored — so you know whether the enquiries you paid for are being handled well or fumbled. You finally have control over what your marketing is telling you.
Not clicks, not form fills — calls that turned into sales, broken down by campaign and keyword, in pounds.
Every conversation scored one to ten with coaching tips. You’ll know who answered, who didn’t give their name, and which enquiries were fumbled.
Inbound calls from your ads are tracked and scored. Web enquiries are rung back in seconds. Missed calls are flagged, retried and recovered.
Three steps.
One line of code.
No new phones, no new website, no IT project.
Add one line of code to your website. Visitors arriving from your ads see a tracked number. Everyone else sees your normal one.
Every inbound call is recorded, transcribed and scored by AI. You see the keyword that triggered it, who called, who picked up, and whether it turned into a sale.
Miss a call, or get a web enquiry? CallTrace rings the lead and connects your team within seconds — inbound recovered, outbound automatic.
Inside your command centre
Real screenshots from a live CallTrace dashboard (demo organisation, fictional data — your calls stay private).
A sales coach on every call your team takes
After every call, your team gets specific, practical suggestions — what worked, what to say next time, and the exact follow-up to send. And during the call itself, the live coach puts prompts on screen while the caller is still talking.
It helps your team convert more enquiries — and shows you, per keyword, which calls became paying customers and what they were worth.
CallTrace vs CallRail — honestly
CallRail is the biggest name in call tracking. Here’s exactly where we differ.
| Feature | CallTrace £99/mo · £199 with Live Coach | CallRail (UK) £60–£220/mo + usage |
|---|---|---|
| Keyword-level call tracking | ✓ included | ✓ included |
| Call recording & AI transcription | ✓ included | ✓ included |
| AI lead scoring on every call | ✓ included | ✓ on £170/mo tier |
| Sales coaching on every call | ✓ included | — not offered |
| Live on-screen coaching during calls | ✓ £199 tier | — not offered |
| Rings new web enquiries back in seconds | ✓ included | — not offered¹ |
| Leads created in your CRM automatically | ✓ built in | via third-party integrations |
| Keyword → won-sale £ tracking | ✓ built in | partial (conversion tagging) |
| Priced in £, UK support | ✓ | UK pricing, $ overage rates |
Comparison accurate as of 3 July 2026, based on callrail.com/pricing/united-kingdom (Lead Tracking £60/mo to Lead Conversion Complete £220/mo, plus per-number and per-minute usage). ¹CallRail offers “Voice Assist”, an AI answering add-on from $95/mo — a different capability to ringing your enquiries back and connecting your own team. Features and prices change; please verify both before deciding.
One monthly price. Everything included.
No contracts, no lock-in, cancel any time. Numbers, recording, transcription and AI scoring are all included. If you record calls, UK GDPR applies — read exactly how we keep you covered before you decide.
- · Tracking numbers + keyword attribution
- · Recording, transcription, AI lead scoring
- · Sales coaching on every call
- · Speed-to-lead callbacks
- · Leads pushed into your CRM
- · Client dashboard logins
- · Everything in Call Intelligence
- · Live transcript during every call
- · On-screen prompts while the caller is talking
- · Team scorecards and coaching briefings
Your calls are confidential.
We treat them that way.
Recordings encrypted, access limited to your named users, retention you control, deletion on request — and the exact wording to tell your callers, so you stay on the right side of UK GDPR and PECR from day one.
Read the full data & compliance detail →Questions we actually get asked
Still unsure? Call 0118 230 4651 — you’ll watch CallTrace track the call.
Find out what your missed calls are costing you
One demo call to your own phone shows you what every one of your enquiries could experience. Or ring us — that call gets tracked, scored and coached by CallTrace itself. We use our own product.
Call us: 0118 230 4651